The best social media platform depends on the goals and brand and services your business provides. You also need to look at what audience group you want to promote your product to and how it is best used. Facebook, Twitter, Linkedin, IG, Pinterest have their strengths.

Depending on the number of followers, your goal, product, and target audience, Facebook and Instagram suggest one-two posts per day, while Twitter recommends 5 tweets per day due to Tweets having a short shelf life. Linkedin recirculates your post, which suggests one post per day with a maximum of 3 posts per week is already optimal. Most studies agree that once per day is optimal, with a maximum of two posts per day.

 You can use different tools to schedule your social posts. But what matters is aligning your brand message to reach thousands of people. We recommend hiring a social media specialist to help busy professionals increase their customer engagement, maximize return on investment, and highlight their content.

There are different tools you can use to help you promote and maximize your social media marketing, However, you must take into consideration your brand’s messaging, suitability, and online presence when it comes to marketing, that’s why we recommend hiring a social media specialist to discuss your goals, set up a plan to reach those and help you improve your business by converting leads into buying customers.

Social media presence opens your brand to receiving comments from your customers. It also allows you to hear what your fans love the most about your brand, but it also leaves you with some not-so-nice comments. It is better to address negative feedback professionally and have conversations on tools you have more control over than for individuals complaining on platforms you do not control. Remember to keep your social media and business in a smooth flow to capture a larger audience.

A social media ad is an advertisement content that costs money to post, while a common social post, sometimes called organic, is free to share on the platform. They have different goals, require different strategies, and reach different people, however, the outcomes often vary on your social media engagement. Depending on your budget, curated content, and brand awareness we recommend hiring a social media specialist to find the best-suited approach to maximize your brand’s online presence.

Depending on the brand’s messaging and the target audience you want to reach, promoted social posts can reach thousands of people that fall into the category you set for your brand. Our social media specialist will discuss your goals, improve your social media profiles and content, and run lead-generating ads for your business.

Social media marketing is crucial to your brand’s whole success, but your budget is one piece of a larger solution to your business campaign. With that said, determining the budget on social media marketing that works for your brand might be a great offer to pitch a social media review to get one on one help with our social media specialist to answer this question.

Yes! You can repost the same content to different social media networks because users rarely follow the same brand on several networks. This allows your brand to cover a wide range of customers, and maximize your content visibility and brand presence. It also leads to network integration. This helps users find your content and later repost or share it on their personal social media account. Also, you can repost the same content on the same network multiple times each day if your followers haven’t seen it the first time.

Allow your customer to reshare, like, comment, and click your content. This helps your customers get involved and engaged with your business. You can share behind-the-scenes footage, ask questions, run a contest or host a discussion to boost your brand online presence. These are big signals for your social media success.

Social media marketing is one of the fastest ways to grow your business, reach target sales, and engage customers today. Since many people are using smartphones they spend a lot of time on social media which increases your brand’s worth of investment. Your social media profiles welcome people to your brand 24/7. Your social media pages and contents are gateways for leads, projects, speaking gigs, an invitation to events, partnerships, and more.

Tracking conversions and measuring social media ROI could prove to have different factors such as reach, audience engagement, site traffic, generated leads, sign-ups, and conversions, sales. There are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media. Most businesses use a formula to identify the return of investment, where ROI = (Profit/Investment)x100. Engagement and followers can help you see where your business stands in your target market. Set a measurable goal, higher engagement rate, faster response time, more purchases, sign-ups, downloads, and increase website traffic. Google Analytics is a great way to track website traffic and monitor conversions, while Twitter and Facebook offer analytics tools that provide information like engagement per post, clicks per post, impressions, reach, and audience demographics.

When it comes to creating an ad on social media it is important to have these five things:
Realistic goals – What do you want to accomplish with your advertising campaign?
A clear understanding of your core audience – Who is your target market?
Budget – Do you have the budget available for advertising?
High-resolution images and/or video – Do you have a good media library to utilize?
Messaging that reflects your audience – How can you get them to convert?
These five key components can help your social media advertising campaign succeed.